Bad decisions don't feel bad when you make them. This is where we take the calls that decide everything else — and make them visible: original research, dated cases, and frameworks you can scan in a minute or sit with for an evening.
The badge on the whiteboard is a transaction with a posted price — and most founders are carrying a map of the retailer that's a decade out of date, in both directions.
The acquisition doesn't break the mission. It reveals whether the mission was ever structurally protected — in five decisions most founders make years earlier, disguised as something operational.