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Card networks, platforms and the biggest retailers have written it into their filings. Twelve of the largest packaged-goods makers haven’t used the word “agentic” once. None, one or two, or three or more?
BetterHelp spent more than half its revenue on advertising and still lost customers. Now it is moving to insurance, faster than it can find therapists. Above, within or below its parent's own lowered number?
Omnicom lost PepsiCo's global media but kept Pepsi's creative, sports and PR. Omnicom and Dentsu are understood to be competing for Coke's North American account. No prediction market has priced it.
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