Strategy · Positioning · Go-to-market · Pricing
Strategy that raises what customers will pay.
CULT+MATH is an independent strategy firm working with brands worldwide, from Houston. We help brands decide who to serve, what to say and what to charge — and put evidence behind every call.
Every engagement runs on the ADMADS Engine: sourced, dated evidence, with its limits stated.
Five questions. No meeting.
Two to three pages in five days.
What we deliver
Six outputs. Each one built to be used, not filed.
Brand positioning and messaging
A positioning statement, the reason to believe it, and messaging your teams can use.
Competitive and category analysis
Who you really compete with, where the money is, and where the opening is.
Audience segmentation and personas
Segments built on behavior, with what drives and blocks each one.
Go-to-market strategy
Target, channels, pricing logic, launch sequence, and how you’ll know it worked.
Creative and campaign briefs
A real insight, a clear job to be done, and a defined measure of success.
Pricing and willingness-to-pay analysis
What customers will pay, measured, and which part of your premium holds.
The reason to believe
Built on the ADMADS Engine
Every one is built on the ADMADS Engine: sourced, dated evidence, with its limits stated.
Every recommendation starts from evidence you can check. The ADMADS Engine is the evidence system CULT+MATH built in-house.
- Sourced and dated.Public filings, market and economic data — each figure with its source, its date and a link to the original.
- Your customers, counted.Interviews, surveys and reviews coded and counted by segment, so a pattern is a pattern and not an anecdote.
- Limits stated.Every evidence pack says which conclusions it supports, which are only directional, and which it cannot support.
It gathers and counts. The judgment is ours, and you can see what it rests on.
Experience
Fifteen years building consumer brands including Smirnoff, Captain Morgan, Xbox and Pillsbury, across eight cities and three countries.Fifteen years building brands including Smirnoff, Xbox and Pillsbury.
Who is behind this
I believe the businesses that last treat customers, employees and communities as the source of durable value, not costs to be managed down. CULT+MATH exists to help the people making those decisions see clearly.
Ipalibo Da-Wariboko · Founder · Houston, TX · More about me
Start with the decision in front of you.
Five questions. No meeting.
Two to three pages in five days.