Film research
Film gives you dated events with named parties and an outcome you can check against reality a few weeks later. Each study below registers its question before any data is pulled, publishes every row, and is re-run on a schedule.
A 94% audience score, and they were talking about Batman
The question: When a film posts the best audience score its studio has had, what is that score attached to?
What it found: Not the film. Across 973 comments with ten terms registered in advance, Batman ran 10.28% and a sequel 0.41%. The craft conversation cannot be told apart from a horror film that cost a seventh as much.
Disney built its own premium format because it could not get a screen
The question: When two wide releases collide on one date, is premium-format screen allocation the scarce resource that decides the outcome?
What it found: The allocation resolved eleven months early, and the studio that lost it launched a competing format seven weeks later. Every demand instrument says the losing film leads, by as much as 95 to 5.
Every study here is re-run, and the next reading will differ from the last.
Sound Decisions carries each re-run and each correction, with the registered question written before the data is pulled.
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