Who wins Coke's North American media?
PepsiCo moved its global media from Omnicom to Publicis this month. That pulled Publicis out of Coca-Cola's review, and Omnicom and Dentsu are understood to be competing for Coke's North American account. No prediction market has priced it. Make your call, then see how other readers called it. Read the full piece.
Who wins Coca-Cola's North American media account?
See how it plays out.
- Omnicom lost PepsiCo's global media but kept Pepsi's creative, sports and PR, including in North America. A win would put it on both sides of the cola war.Campaign US, Sept 2, 2026; Adweek
- Coca-Cola raised advertising 5.9% last year, to $5.4 billion. PepsiCo cut advertising 12.8%, to $3.4 billion.SEC EDGAR via ADMADS Engine · FY2025 10-Ks · AdvertisingExpense
- Coke says it wants technology-led planning, including agentic tools. 350 annual reports mention "agentic" so far in 2026, up from 72 in 2025.SEC full-text search via ADMADS Engine · counts filings, not companies
- The North American account is estimated at $700 to $800 million. Coca-Cola hasn't confirmed the shortlist.Campaign US; MarketingEdge; Digiday, Sept 2026
- No prediction market lists the outcome.Polymarket and Kalshi via ADMADS Engine · no match
How this works. This is a free reader poll, not a betting market. There is no money, no prize and no ranking, and the results are readers' opinions, not odds. You get one vote per browser and can't change it. Results appear after you vote. To stop repeat voting, this page sets one anonymous cookie and counts votes per connection for an hour using a scrambled version of your IP address; your name, email and IP address are never collected. Privacy details.