A decision brief covers one industry category. It names the decisions an executive team in that category is actually taking this quarter, locates each one with the seat that owns it and the seat that contests it, and puts sourced evidence against it. $495 per category. PDF, emailed on purchase.
Not in these categories? Commission a custom decision brief for your own decision →
Platform or point solution · price AI or bundle it · acquire or be acquired · direct or channel · where buyers now discover vendors · concentration risk.
Three separate briefs. A games publisher, a streaming service and a film and television studio make almost non-overlapping decisions — so there is no shared seat, and no single brief.
Two separate briefs. A brand manager inside a Fortune 500 and the founder of a premium independent make almost no decisions in common — one is defending a price gap on someone else's shelf, the other is deciding whether to sell the company.
Direct or channel · how hard to price the cloud migration · AI as a priced module or a bundled feature · vertical depth or horizontal breadth · where buyers now shortlist · customer and partner concentration.
How much diligence to buy · what to underwrite the growth lever as · what to shift into reps, warranties and earnout · what concentration is worth · whether your own tools can be trusted in diligence · whether an exit multiple can be underwritten at all.
Buy the measurement or build the instrument · which platform to optimize for · reallocate the analyst and review budget or hold · place into the corpus the models read · what to report upward and at what confidence · whether to act at all this cycle.
The catalog briefs answer the decisions a category shares. This one answers yours — question and falsifier registered before any data is pulled, run on the same instruments, delivered with the evidence attached.
Two questions for every brief are answered in full on this site, with the evidence and its limits, at no cost and behind no form — cultmath.com/answers.
Same six-lens frame, pointed at a different category.
Same six-lens frame, pointed at a different category.
Licensing. A brief is sold for use inside the buying organization — read it, quote it internally, build on it in your own planning. It may not be resold, published in full, or redistributed outside your organization. Quoting a figure externally is fine with attribution to CULT+MATH and the as-of date, which is the part that makes the figure meaningful.