Decision briefs

The decisions your executive team is making — and the evidence on each.

A decision brief covers one industry category. It names the decisions an executive team in that category is actually taking this quarter, locates each one with the seat that owns it and the seat that contests it, and puts sourced evidence against it. $495 per category. PDF, emailed on purchase.

Available now

Cybersecurity · Brief 01

Six decisions facing cybersecurity vendor executive teams

Platform or point solution · price AI or bundle it · acquire or be acquired · direct or channel · where buyers now discover vendors · concentration risk.

9 pages · Evidence as of October 20, 2026 · $495 →
Entertainment

The decisions facing games, streaming and studio executive teams

Three separate briefs. A games publisher, a streaming service and a film and television studio make almost non-overlapping decisions — so there is no shared seat, and no single brief.

3 briefs · Evidence as of October 20, 2026 · $495 each →

In progress

Enterprise software · ERP

The decisions facing ERP vendor executive teams

Same six-lens frame, pointed at a different category.

In research
Consumer packaged goods

The decisions facing CPG brand executive teams

Same six-lens frame, pointed at a different category.

In research

What a brief is, and what it is not

Licensing. A brief is sold for use inside the buying organization — read it, quote it internally, build on it in your own planning. It may not be resold, published in full, or redistributed outside your organization. Quoting a figure externally is fine with attribution to CULT+MATH and the as-of date, which is the part that makes the figure meaningful.