Standing research · Marketing

Marketing research

What companies actually spend, read from their own filings. Free, public, dated, and almost nobody reads it this way. Each study below registers its question before any data is pulled, publishes every row, and is re-run on a schedule.

Your category's advertising benchmark is noise

The question: Within a given industry, does disclosed advertising intensity cluster tightly enough that a peer band means anything?

What it found: No. Three unrelated industries returned medians of 2.01%, 3.22% and 3.30%, and the spread inside each one was far larger than the gap between them.

1,633 filers · 3 categories · 12 of 250 rows rejected and published · published 2026-10-25 · re-run on each filing season

Every study here is re-run, and the next reading will differ from the last.

Sound Decisions carries each re-run and each correction, with the registered question written before the data is pulled.

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