{
 "sample": true,
 "what_this_is": "A real run of share-of-search on 2026-11-08, through the same code a paid run uses, on a fixed example input. Shown free so you can see exactly what a paid run returns. It is not an answer to your question, and its figures hold only as of its date.",
 "recipe": "share-of-search",
 "input": {
  "brand": "Nike",
  "rivals": "Adidas,New Balance"
 },
 "ran_at": "2026-11-08T20:30:16.408Z",
 "sound": true,
 "result": {
  "run_id": "sos_20261108_a3559c3fd4",
  "recipe": "share-of-search",
  "ran_at": "2026-11-08T20:30:16.408Z",
  "brand": "Nike",
  "rivals": [
   "Adidas",
   "New Balance"
  ],
  "window": "2025-10 to 2026-09 against 2024-10 to 2025-09",
  "question": "Who is gaining share of search: Nike or its rivals?",
  "brands": [
   {
    "rank": 1,
    "brand": "Nike",
    "share": "44.6%",
    "share_change": "+3.8 pts",
    "search_change": "-2%",
    "volume": "over 1,000,000 searches a month"
   },
   {
    "rank": 2,
    "brand": "New Balance",
    "share": "28.6%",
    "share_change": "-3.5 pts",
    "search_change": "-20%",
    "volume": "over 1,000,000 searches a month"
   },
   {
    "rank": 3,
    "brand": "Adidas",
    "share": "26.9%",
    "share_change": "-0.3 pts",
    "search_change": "-11%",
    "volume": "over 1,000,000 searches a month"
   }
  ],
  "set_change": "-10%",
  "headline": "Nike holds 44.6% of searches among the 3 brands measured (+3.8 pts, rank 1); Nike gained most. Searches for the whole set changed -10%.",
  "controls": {
   "coverage": {
    "brands": 3,
    "measured": 3,
    "not_measured": [],
    "needed": "Nike and at least 2 rivals with 24 clean months",
    "passed": true
   },
   "data_currency": {
    "latest_month": "2026-09",
    "passed": true
   },
   "passed": true
  },
  "limits": [
   "Share of search is each brand's searches as a share of all searches for the brands named, United States, Google. Add or drop a brand and every share changes.",
   "A brand name that is also an everyday word (or another company's name) inflates its own share. Check the volume bands for a brand that looks too big.",
   "Brand search follows awareness and advertising; it leads sales but is not sales.",
   "Only derived figures are returned (shares, changes and bands), never monthly search volumes."
  ],
  "source": {
   "name": "Google search volume via DataForSEO Labs",
   "citation": "Google Ads search volume (DataForSEO Labs), United States, 2025-10 to 2026-09 against 2024-10 to 2025-09.",
   "license": "Derived measurement by CULT+MATH. Monthly search volumes are not reproduced."
  },
  "cite_as": "CULT+MATH, share-of-search run sos_20261108_a3559c3fd4 (2026-11-08): Nike against Adidas, New Balance, US Google search, 2025-10 to 2026-09 against 2024-10 to 2025-09. https://cultmath.com/run/share-of-search"
 }
}