{
 "sample": true,
 "what_this_is": "A real run of premium-check on 2026-11-08, through the same code a paid run uses, on a fixed example input. Shown free so you can see exactly what a paid run returns. It is not an answer to your question, and its figures hold only as of its date.",
 "recipe": "premium-check",
 "input": {
  "brand": "Yeti"
 },
 "ran_at": "2026-11-08T20:26:55.931Z",
 "sound": true,
 "result": {
  "run_id": "pc_20261108_b6f84252fe",
  "recipe": "premium-check",
  "ran_at": "2026-11-08T20:26:55.931Z",
  "brand": "Yeti",
  "window": "2025-10 to 2026-09 against 2024-10 to 2025-09",
  "question": "Is the premium holding for Yeti, or are buyers hunting for a cheaper way in?",
  "premium": "strengthening",
  "price_seeking_share": {
   "latest": "2.5%",
   "prior": "4.0%",
   "change": "-38%"
  },
  "brand_search_change": "-6%",
  "brand_volume": "100,000-1,000,000 searches a month",
  "by_modifier": [
   {
    "modifier": "coupon",
    "keyword": "Yeti coupon",
    "change": "-49%",
    "share_of_brand": "1.1%"
   },
   {
    "modifier": "sale",
    "keyword": "Yeti sale",
    "change": "-33%",
    "share_of_brand": "1.0%"
   },
   {
    "modifier": "discount",
    "keyword": "Yeti discount",
    "change": "-44%",
    "share_of_brand": "0.2%"
   },
   {
    "modifier": "cheap",
    "keyword": "cheap Yeti",
    "change": "-31%",
    "share_of_brand": "0.1%"
   },
   {
    "modifier": "price",
    "keyword": "Yeti price",
    "change": "-18%",
    "share_of_brand": "under 0.1%"
   },
   {
    "modifier": "dupe",
    "keyword": "Yeti dupe",
    "change": "-15%",
    "share_of_brand": "under 0.1%"
   }
  ],
  "not_measured": [
   "Yeti alternative"
  ],
  "headline": "For Yeti, price-seeking searches are 2.5% of brand searches, against 4.0% a year earlier (-38%): the premium is strengthening, fewer of the brand's searchers are shopping it on price.",
  "controls": {
   "null_modifier": {
    "keyword": "Yeti qzvxkj",
    "expected": 0,
    "searches": 0,
    "passed": true
   },
   "base": {
    "brand": "Yeti",
    "needed": "1000 searches a month, 24 clean months",
    "passed": true
   },
   "data_currency": {
    "latest_month": "2026-09",
    "passed": true
   },
   "passed": true
  },
  "limits": [
   "The price-seeking share is searches for the brand with a price or cheaper-way-in word (price, cheap, discount, coupon, dupe, alternative, sale), as a share of searches for the brand alone. United States, Google.",
   "A rising share says more searchers are shopping the brand on price. It does not measure what anyone paid.",
   "Promotions you ran yourself raise \"sale\", \"discount\" and \"coupon\" searches. Read those three with your promotion calendar.",
   "Only derived figures are returned (shares, changes and bands), never monthly search volumes."
  ],
  "source": {
   "name": "Google search volume via DataForSEO Labs",
   "citation": "Google Ads search volume (DataForSEO Labs), United States, 2025-10 to 2026-09 against 2024-10 to 2025-09.",
   "license": "Derived measurement by CULT+MATH. Monthly search volumes are not reproduced."
  },
  "cite_as": "CULT+MATH, premium-check run pc_20261108_b6f84252fe (2026-11-08): price-seeking searches for Yeti as a share of brand searches, US Google, 2025-10 to 2026-09 against 2024-10 to 2025-09. https://cultmath.com/run/premium-check"
 }
}