{
 "sample": true,
 "what_this_is": "A real run of fad-check on 2026-11-08, through the same code a paid run uses, on a fixed example input. Shown free so you can see exactly what a paid run returns. It is not an answer to your question, and its figures hold only as of its date.",
 "recipe": "fad-check",
 "input": {
  "term": "pickleball",
  "article": "Pickleball"
 },
 "ran_at": "2026-11-08T20:26:55.931Z",
 "sound": true,
 "result": {
  "run_id": "fad_20261108_b6e616beca",
  "recipe": "fad-check",
  "ran_at": "2026-11-08T20:26:55.931Z",
  "term": "pickleball",
  "article": "Pickleball",
  "question": "Is \"pickleball\" a lasting shift, or past its peak?",
  "verdict": "signals disagree",
  "signals": {
   "search": {
    "status": "lasting",
    "retention": "100%",
    "peak_window": "2024-04 to 2025-03",
    "latest_window": "2025-11 to 2026-10",
    "months_since_peak": 19
   },
   "wikipedia": {
    "status": "fading",
    "retention": "73%",
    "peak_window": "2023-04 to 2024-03",
    "latest_window": "2025-11 to 2026-10",
    "months_since_peak": 31
   }
  },
  "headline": "\"pickleball\": the signals disagree. Search is lasting (keeps 100% of its best year, 19 months after the peak); Wikipedia interest is fading (keeps 73% of its best year, 31 months after the peak). Read the one closer to your buyer.",
  "controls": {
   "data_currency": {
    "latest_month": "2026-10",
    "max_lag_months": 2,
    "passed": true
   },
   "control_term": {
    "term": "weather",
    "needed": "keeps at least 70% of its best year on Trends",
    "reads": "82%",
    "passed": true
   },
   "signals": {
    "needed": "both signals measurable",
    "search": "lasting",
    "wikipedia": "fading",
    "passed": true
   },
   "peak": {
    "passed": true
   },
   "passed": true
  },
  "limits": [
   "Retention is the latest 12 months as a share of the best 12 months since January 2016, on rolling means so one spike month cannot set the peak. A moment that peaked before 2016 is outside the window.",
   "Search is Google Trends, US web search: interest relative to all Google searches, so the platform's own growth divides out. A control term (\"weather\") must hold at least 70% of its best year, or the run refuses.",
   "Wikipedia is the English edition, read worldwide, against four fixed articles: English Wikipedia lost roughly half its traffic in this period, and without the control every subject would read as a fad.",
   "If the latest 12 months are more than 10% above the best earlier 12, the moment is still rising for that signal; within 10% is a plateau, read as lasting. If both signals are still rising, it is too early to call and the run refuses.",
   "Curiosity and search are not purchases. Only ratios and dates are returned, never index values or view counts."
  ],
  "source": {
   "name": "Google Trends via DataForSEO; Wikimedia pageviews",
   "citation": "Google Trends interest (DataForSEO), United States web search, and English Wikipedia pageviews (Wikimedia Foundation), January 2016 to 2026-10.",
   "license": "Derived measurement by CULT+MATH. Index values and view counts are not reproduced."
  },
  "cite_as": "CULT+MATH, fad-check run fad_20261108_b6e616beca (2026-11-08): \"pickleball\", US Google Trends and English Wikipedia \"Pickleball\". https://cultmath.com/run/fad-check"
 }
}