{
 "sample": true,
 "what_this_is": "A real run of demand-check on 2026-11-08, through the same code a paid run uses, on a fixed example input. Shown free so you can see exactly what a paid run returns. It is not an answer to your question, and its figures hold only as of its date.",
 "recipe": "demand-check",
 "input": {
  "phrase": "protein snacks"
 },
 "ran_at": "2026-11-08T20:26:55.931Z",
 "sound": true,
 "result": {
  "run_id": "dc_20261108_baaa41fafb",
  "recipe": "demand-check",
  "ran_at": "2026-11-08T20:26:55.931Z",
  "phrase": "protein snacks",
  "keywords_measured": [
   "protein snacks"
  ],
  "window": "2025-10 to 2026-09 against 2024-10 to 2025-09",
  "question": "Is demand for \"protein snacks\" real, or is search moving for everyone?",
  "demand": {
   "direction": "flat",
   "category_change": "+3%",
   "market_change": "+2%",
   "excess_change": "+2%",
   "volume": "10,000-100,000 searches a month"
  },
  "by_keyword": [
   {
    "keyword": "protein snacks",
    "change": "+3%",
    "volume": "10,000-100,000 searches a month"
   }
  ],
  "filings_check": {
   "measured": true,
   "years": "2024 to 2025",
   "from": "0.03%",
   "to": "0.03%",
   "direction": "absent",
   "filings_latest": 2,
   "url": "https://efts.sec.gov/LATEST/search-index?q=%22protein%20snacks%22&forms=10-K"
  },
  "confirmation": "search only: not yet in filings",
  "verdict": "No change beyond the market: search for this moves with everything else.",
  "headline": "Search for \"protein snacks\" changed +3% year on year against +2% for everyday searches: +2% beyond the market (flat); search only: not yet in filings.",
  "controls": {
   "basket": {
    "terms": [
     "weather",
     "calculator",
     "translate",
     "dictionary",
     "maps",
     "news",
     "recipes",
     "bank",
     "insurance",
     "restaurants"
    ],
    "measured": 10,
    "needed": 8,
    "expected": "change within \u00b120%",
    "change": "+2%",
    "latest_month": "2026-09",
    "passed": true
   },
   "coverage": {
    "keywords": 1,
    "measured": 1,
    "not_measured": [],
    "passed": true
   },
   "filings": {
    "passed": true
   },
   "passed": true
  },
  "limits": [
   "Search demand is United States Google searches, as Google Ads reports them: rounded, banded, and sometimes revised. Read the change, not the level.",
   "Excess growth is the category against an everyday basket of ten unrelated searches. It removes market-wide swings; it does not remove a one-off news spike inside the window.",
   "The filings cross-check reads only whether 10-K filers mention the phrase more or less. A category that companies call something else will read \"not yet in filings\".",
   "Keywords are taken as given. Missing an important variant can understate demand; the run lists which keywords it could measure.",
   "Only derived figures are returned (changes and a volume band), never monthly search volumes."
  ],
  "source": {
   "name": "Google search volume via DataForSEO Labs; SEC EDGAR full-text search",
   "citation": "Google Ads search volume (DataForSEO Labs), United States, 2025-10 to 2026-09 against 2024-10 to 2025-09; SEC EDGAR 10-K filings mentioning \"protein snacks\", 2024 to 2025.",
   "license": "Derived measurement by CULT+MATH. Monthly search volumes are not reproduced."
  },
  "cite_as": "CULT+MATH, demand-check run dc_20261108_baaa41fafb (2026-11-08): search demand for \"protein snacks\" against an everyday control basket, 2025-10 to 2026-09 against 2024-10 to 2025-09, with an SEC filings cross-check. https://cultmath.com/run/demand-check"
 }
}