{
 "sample": true,
 "what_this_is": "A real run of channel-mix on 2026-11-08, through the same code a paid run uses, on a fixed example input. Shown free so you can see exactly what a paid run returns. It is not an answer to your question, and its figures hold only as of its date.",
 "recipe": "channel-mix",
 "input": {
  "q1": "best protein bars",
  "q2": "healthy protein snacks"
 },
 "ran_at": "2026-11-08T20:26:55.931Z",
 "sound": true,
 "result": {
  "run_id": "chan_20261108_c5b6c75d78",
  "recipe": "channel-mix",
  "ran_at": "2026-11-08T20:26:55.931Z",
  "queries": [
   "best protein bars",
   "healthy protein snacks"
  ],
  "question": "Where do buyers find options when they search: retailers, reviews and media, brand sites, or forums?",
  "classes": [
   {
    "class": "media",
    "label": "Reviews and media",
    "results": 4,
    "share": "29%",
    "top3_results": 2,
    "leading_domains": [
     {
      "domain": "seriouseats.com",
      "results": 1
     },
     {
      "domain": "garagegymreviews.com",
      "results": 1
     },
     {
      "domain": "eatingwell.com",
      "results": 1
     },
     {
      "domain": "healthline.com",
      "results": 1
     }
    ]
   },
   {
    "class": "independent",
    "label": "Independent and specialist sites",
    "results": 4,
    "share": "29%",
    "top3_results": 1,
    "leading_domains": [
     {
      "domain": "risebar.com",
      "results": 1
     },
     {
      "domain": "pantheonclinical.com",
      "results": 1
     },
     {
      "domain": "perfectsnacks.com",
      "results": 1
     },
     {
      "domain": "bbcgoodfood.com",
      "results": 1
     }
    ]
   },
   {
    "class": "retailer",
    "label": "Retailers and marketplaces",
    "results": 3,
    "share": "21%",
    "top3_results": 1,
    "leading_domains": [
     {
      "domain": "amazon.com",
      "results": 2
     },
     {
      "domain": "vitaminshoppe.com",
      "results": 1
     }
    ]
   },
   {
    "class": "social",
    "label": "Forums, video and social",
    "results": 1,
    "share": "7%",
    "top3_results": 1,
    "leading_domains": [
     {
      "domain": "forum thread (site not shown by Google)",
      "results": 1
     }
    ]
   },
   {
    "class": "reference",
    "label": "Reference and government",
    "results": 1,
    "share": "7%",
    "top3_results": 1,
    "leading_domains": [
     {
      "domain": "health.clevelandclinic.org",
      "results": 1
     }
    ]
   },
   {
    "class": "brand",
    "label": "Brand sites",
    "results": 0,
    "share": "0%",
    "top3_results": 0,
    "leading_domains": []
   }
  ],
  "by_query": [
   {
    "query": "best protein bars",
    "results": 8,
    "leading_class": "Retailers and marketplaces",
    "first_result": {
     "domain": "seriouseats.com",
     "class": "Reviews and media"
    },
    "mix": {
     "retailer": 3,
     "media": 3,
     "brand": 0,
     "social": 1,
     "reference": 0,
     "independent": 1
    }
   },
   {
    "query": "healthy protein snacks",
    "results": 6,
    "leading_class": "Independent and specialist sites",
    "first_result": {
     "domain": "health.clevelandclinic.org",
     "class": "Reference and government"
    },
    "mix": {
     "retailer": 0,
     "media": 1,
     "brand": 0,
     "social": 0,
     "reference": 1,
     "independent": 3
    }
   }
  ],
  "headline": "Reviews and media hold 4 of 14 top-10 results (29%), then independent and specialist sites (29%); the top three places go mostly to reviews and media. Brand sites hold 0% (no brand domains were named, so brand sites count as independent).",
  "independent_sites": [
   "risebar.com",
   "pantheonclinical.com",
   "perfectsnacks.com",
   "bbcgoodfood.com"
  ],
  "controls": {
   "control_search": {
    "query": "paper towels",
    "needed": "at least 3 retailers in its top 10",
    "retailers": 5,
    "passed": true
   },
   "unresolved": {
    "results": 14,
    "unresolved": 1,
    "needed": "at most 20% of results with no readable site",
    "passed": true
   },
   "passed": true
  },
  "limits": [
   "Organic Google results only, top 10 per query, one live search from the United States. Ads, shopping units, maps and AI overviews are not counted. Results move daily.",
   "Each result is classed by its domain against lists fixed before the search, plus the brand, retailer and media domains you name. A site on none of them is counted as independent or specialist (blogs, specialist reviewers, other companies) and named, so you can judge it. Name the category's brand sites, or they count as independent.",
   "Controls: a search with a known answer (\"paper towels\") must return at least 3 retailers in its top 10, and no more than 20% of results may be Google pages whose site could not be read.",
   "Where buyers land is not where they buy. A review site that ranks first sends shoppers on to a retailer.",
   "Only domains, ranks and class counts are returned, never page titles, URLs or snippets."
  ],
  "source": {
   "name": "Google organic results via DataForSEO",
   "citation": "Google organic results (DataForSEO SERP API), United States, retrieved 2026-11-08.",
   "license": "Derived measurement by CULT+MATH. Domains and ranks only; no titles, URLs or snippets."
  },
  "cite_as": "CULT+MATH, channel-mix run chan_20261108_c5b6c75d78 (2026-11-08): \"best protein bars\", \"healthy protein snacks\", US Google organic top 10. https://cultmath.com/run/channel-mix"
 }
}