{
 "sample": true,
 "what_this_is": "A real run of angle-demand on 2026-11-08, through the same code a paid run uses, on a fixed example input. Shown free so you can see exactly what a paid run returns. It is not an answer to your question, and its figures hold only as of its date.",
 "recipe": "angle-demand",
 "input": {
  "category": "mattress",
  "angles": "memory foam,hybrid,firm"
 },
 "ran_at": "2026-11-08T20:30:16.408Z",
 "sound": true,
 "result": {
  "run_id": "ad_20261108_c439eff7c6",
  "recipe": "angle-demand",
  "ran_at": "2026-11-08T20:30:16.408Z",
  "category": "mattress",
  "window": "2025-10 to 2026-09 against 2024-10 to 2025-09",
  "question": "Which reason to buy do people search for in mattress, and which is growing?",
  "angles": [
   {
    "angle": "memory foam",
    "keyword": "memory foam mattress",
    "share_of_angles": "56.0%",
    "change": "+20%",
    "beyond_market": "+18%",
    "direction": "rising",
    "volume": "100,000-1,000,000 searches a month"
   },
   {
    "angle": "hybrid",
    "keyword": "hybrid mattress",
    "share_of_angles": "34.0%",
    "change": "+35%",
    "beyond_market": "+33%",
    "direction": "rising",
    "volume": "10,000-100,000 searches a month"
   },
   {
    "angle": "firm",
    "keyword": "firm mattress",
    "share_of_angles": "10.0%",
    "change": "-8%",
    "beyond_market": "-10%",
    "direction": "flat",
    "volume": "10,000-100,000 searches a month"
   }
  ],
  "market_change": "+2%",
  "headline": "In mattress, \"memory foam\" is the most-searched angle (56.0% of the angles named); \"hybrid\" is growing fastest beyond the market (+33%).",
  "controls": {
   "basket": {
    "terms": [
     "weather",
     "calculator",
     "translate",
     "dictionary",
     "maps",
     "news",
     "recipes",
     "bank",
     "insurance",
     "restaurants"
    ],
    "measured": 10,
    "change": "+2%",
    "expected": "change within \u00b120%",
    "passed": true
   },
   "coverage": {
    "angles": 3,
    "measured": 3,
    "not_measured": [],
    "needed": 2,
    "passed": true
   },
   "data_currency": {
    "latest_month": "2026-09",
    "passed": true
   },
   "passed": true
  },
  "limits": [
   "Each angle is searched as \"<angle> <category>\" (for example \"healthy protein snacks\"), United States, Google. Phrasings people use but you did not name are not counted.",
   "Growth beyond the market is each angle's change over and above an everyday basket of ten unrelated searches.",
   "Search shows what people look for, not what persuades them: a common angle can be a crowded one.",
   "Only derived figures are returned (shares, changes and bands), never monthly search volumes."
  ],
  "source": {
   "name": "Google search volume via DataForSEO Labs",
   "citation": "Google Ads search volume (DataForSEO Labs), United States, 2025-10 to 2026-09 against 2024-10 to 2025-09.",
   "license": "Derived measurement by CULT+MATH. Monthly search volumes are not reproduced."
  },
  "cite_as": "CULT+MATH, angle-demand run ad_20261108_c439eff7c6 (2026-11-08): 3 buying angles for mattress, US Google search against an everyday basket, 2025-10 to 2026-09 against 2024-10 to 2025-09. https://cultmath.com/run/angle-demand"
 }
}